THE BRIEF

Drive sales and gain market share in summer 2019, to exceed the previous year’s sales. Sounds simple, eh? But the legendary summer of 2018 had the twin benefits of a mega-heatwave and a FIFA World Cup.

INSIGHT

When the sun comes out, crisps sales go up, because sun worshipping Brits come over all impulsive and snacky. But this impulsivity is driven by the fact that, given the constraints of dodgy British weather, pressure of work, everyday life etc., we are left with a measly 82 hours of sunshine to enjoy each summer.

STRATEGY

Capitalise on sunshine driven spontaneity to drive impulse purchase, with a range of FOMO inspired messages, flexed according to locale.

CREATIVE PROPOSITION

Smash the summer!

OUTPUT

A feelgood convenience-led shopper marketing campaign designed to feed the spontaneous impulses of summery snack mania.

IMPACT

+ £1.5 million sales in 3 months, driven by double digit sales growth.