THE BRIEF

Boost awareness of the Karcher Window Vac to drive desire and sales conversion. Bring to life the brand proposition, “Karcher makes a difference” in a way that resonates with a British audience, to overcome a lack of salience.

INSIGHT

No-one really likes chores, and when it comes to cleaning, time is more precious than money. But we gain great satisfaction from transforming grubby into pristine, and doing it in style makes us feel surprisingly pleased with ourselves.

STRATEGY

Present amusing, relatable everyday scenarios that show people what they’re missing out on by not having a Karcher Window Vac in their lives.

CREATIVE PROPOSITION

Carry on Karchering

OUTPUT

Karcher Makes a Difference
5 X 10 second TV ads showing the versatility of the Karcher Window Vac.

IMPACT

Sales uplift of 23% and the campaign was adopted for global use.