Multi-faceted strategic thinking and doing
SERVICES
Strategy
Briefs & Briefings
Audience Mapping
Proposition Development
Workshop Design & Facilitation
Coaching & Development
Copywriting
STRATEGY: design, articulation & sell-in of business strategy; brand & comms. strategy; creative strategy; channel strategy; shopper strategy; innovation strategy; business development strategy; pitch strategy.
DISCIPLINES: brand identity; advertising; integrated marketing; content marketing; digital & social activation; shopper marketing; brand experience; customer experience; service design.
CREATIVE DEVELOPMENT: partnering with creative teams to keep ideas on brief, on brand and on track. Providing a foundation of insight to keep ideas relevant and commercially focused.
STRATEGY
For agencies and client side businesses alike.
Interrogation of the brief, challenge or opportunity to ensure collective focus on the right outcome.
Synthesis of data & insights to identify the approach. Simple articulation of the strategy. Stakeholder sell-in, in long, short or visual form.
PROPOSITION DEVELOPMENT
For brands, services and agencies.
Helping to identify and articulate what is different or special about what you offer.
Helping plan the activities and shape the proof points that will bring your proposition to life.
BRIEFS & BRIEFINGS
For brands and agencies.
Writing clear and compelling client-to-agency briefs, and creative briefs & development briefs for internal use by marketing agencies.
Creating bespoke briefing templates and running immersive briefings, to create a flying start.
AUDIENCE MAPPING
Observing, synthesising and codifying audience experience, purchase behaviour and consumer life cycle journeys to identify opportunity.
WORKSHOPS
Bespoke workshop design & facilitation, and brainstorm leadership.
Insight driven, action oriented, discovery focused and outcome led.
COACHING & DEVELOPMENT
Tailored upskilling for strategists, marketing generalists, and client services teams.
Example subjects:
Strategy 101. What is an insight? How to hunt, fish and farm for insights. How to write a brief. Giving effective creative feedback without killing confidence or wounding egos.