THE BRIEF

Make engineering feel relevant and cool in an inclusive and aspirational way; inspiring teenagers to choose STEM subjects at school.

INSIGHT

In a world obsessed by technology, we consistently undervalue engineering. Although we all profit from it, it is rarely seen as being cool, sexy or aspirational.

STRATEGY

Show that engineering provides a means to express individuality and fulfil creativity.

CREATIVE PROPOSITION

ENGINEER YOUR IDENTITY

OUTPUT

A digitally-led advertising campaign with film at the heart of a social media strategy, executed via YouTube, Facebook, Instagram, Snapchat and Twitter.

IMPACT

36 million video views, with 32 million viewers aged between 13-17. Of these, 81% would consider an engineering career, and 70% followed up their initial interest.