THE BRIEF

Help Samsung become known as a credible maker of premium domestic appliances, not just a gadgety smartphone manufacturer.

INSIGHT

The more technology allows us to do, the more pressured we feel to do more. But the the busier our lives become, the more stressed we get.

STRATEGY

Showcase Samsung digital appliances as catalysts for a happier home life, taking the strain so you can invest more time in living.

CREATIVE PROPOSITION

Squeeze more out of every precious minute at home

OUTPUT

A coherent blend of TV, Print, Digital and Retail Marketing, showing how Samsung’s appliances can help people squeeze more joy out of their home lives.

IMPACT

Samsung shed its challenger brand status in the appliances sector, achieving revenue growth of 20% and market share gains of 8%.